Edwin Morel

I grew Barstool Sports TikTok to become the first brand account to hit 5 billion likes. Before that, I built Bleacher Report's short-form strategy from zero to 2M followers. I've produced for Nike, Vogue, and the Philadelphia Museum of Art.

General Manager, Culture Barstool '21–'23

Content Development Nike '22

Producer, Social Programming Bleacher Report '17–'21

On-Set Producer Vogue '22

Digital Media Producer Philadelphia Museum of Art '22

Theater kid turned social media strategist. I studied drama at Frank Sinatra School of Arts, then pivoted to statistics at Baruch College. That combination—storytelling instinct meets analytical precision—is how I approach every platform, every campaign, every frame.

"Less shakedowns and more Shakespeare."

— J. Cole / The Philosophy

Culture Architect

The Work

We Don't Play

Bang Bang Dave

Southern Made